A short while ago, I had the pleasure to meet with Marcus Schuler and Richard Gutjahr in San Francisco. Both were visiting the Bay Area to attend the Web2.0 Summit and to produce ”Goldrush 2.0“, a German documentary about the secret sauce of Silicon Valley, featuring some of its movers and shakers, including Tim O’Reilly, Robert Scoble, and others.
On this occasion, I had the chance to not only talk about my experiences living and working in the San Francisco Bay Area for several years, but I also gave them a quick update on SnipClip and the local venture capital community. Let me know what you think and whether you agree with my observations or not.
Do you like crazy cartoons? Then Loko.tv is the perfect destination for you on the web! Loko.tv is a Web TV channel and available on YouTube and other web and mobile platforms. Loko.tv offers over two dozens different shows with each of them being short, animated, cartoon style videos, featuring fun characters like Lizzy the Lezzy. Lizzy is a famous format on YouTube, Facebook, MySpace and Twitter and through SnipClip, now also available as a collectible on Facebook:
To promote its shows and to engage its fans on Facebook, Loko.tv produced a fanbook, using SnipClip’s unique promotion and marketing tool.
The fanbook consists of seven video collectibles, with each of them showing an diffenernt episode and introducing one of Loko’s characters:
Crash Test Dummies Off Work
Petey & Jaydee
Dragonslayer Junior
My Teddy Bear Is Trying to Kill Me
MAD & BAD
Lizzy The Lezzy
Judas and Jesus
The videos are played in full screen mode, which allows collectors to fully enjoy the show. As a result, collectors share their joy with their friends by sending them collectibles and thus, they extend brand recommendations on Facebook.
If you are interested to promote your brand or media formats on Facebook, we invite you to start a dialogue. Contact us at marketing@snipclip.com.
Thanks to Senator Filmverleih (one of Top 5 of independent German theatrical distributors), you don’t have to choose, but you can have them all – provided that you complete SnipClip’s latest collection: the NINE-Fanbook. The Fanbook consists of eight collectibles showing short video clips of Daniel Day-Lewis, Marion Cotillard, Sophia Loren, Judi Dench, Penelope Cruz, Nicole Kidman, Stacy Ferguson (Fergie of Black Eyed Peas) and Kate Hudson.
The first page of the NINE-Fanbook introduces the cast of the film version of the popular broadway musical NINE. Six of the actors are Oscars awardees and the movie was nominated for five Golden Globes. Thus, it is also a hot candidate for the upcoming 2010 Oscars. The movie will be released in theaters across Germany on Febuary 25.
February 25 is also the day when the first NINE sweepstake deadline will be coming up. SnipClip users who have completed their NINE-collection on Facebook by that day have a chance to win exciting prizes. So hurry up and make sure to invite your friends to help you completing your collection more quickly.
On a final note, we want to point you to a TV report about the SnipClip and the NINE campaign on Facebook. n-tv, a German news station will broadcast the report four times between Saturday, January 30 and Thursday, February 4. To watch it online, click here.
We are pleased to announce that the German news channel n-tv introduces their viewers to SnipClip. In a three minute report, n-tv highlights SnipClip’s latest NINE promotion campaign and also speaks to our partner, the German film distributor Senator Filmverleih. Besides showing some of our video collectibles, n-tv also provides a sneak peak of the Facebook version of our promotion and marketing tool.
Consumer brands, music lables and film distributors use SnipClip’s white label solution to identify, activate and engage their target group in social networks. Additionally, users of the collecting game transform into brand advocates, who recommend our customer’s brand to their peers.
The n-tv report is broadcasted:
Tuesday, February 2, 11:50am CET
Thursday, February 4, 3:35pm CET
It contains seven video scenes and one commentary from the new and award-winning movie Wüstenblume! The movie tells the story of a nomad girl becoming a topmodel. If you watch the video collectibles of the fanbook you get an impression of the story and the movie. So, have fun with SnipClip!
Yesterday, we published a new Design Hotels fanbook on SnipClip! In my opinion, it’s the most beautiful collector’s book we have created so far. It takes you on a road trip throughout Europe and introduces you to some amazing Design Hotels in Spain, Germany & Switzerland, and Austria & Italy. The first slide (page) contains eight collectibles featuring luxury hotels in some of Spain’s most exciting cities.
Collectors, who complete the Roadtrip Spain Fanbook until September 31, enter a sweepstake to win two nights at the 5-star luxury Hotel Claris in Barcelona, Spain! So make sure to participate and complete the collection in time.
The Design Hotels AG represents over 170 luxury hotels in 40 countries. To become an official Design Hotel, hotels submit a member application and get certified. An official Yearbook showcases all member hotels and with help of SnipClip, Design Hotels now also offers an online collector’s book. This is available to all Facebook users and the almost 3000 fans of Design Hotels in the social network.
The Design Hotels Facebook fanpage also features a new SnipClip tab. Here, fans of Design Hotels (and only fans!) can click on the Design Hotels fanwall to get additional collectibles.
Additionally, collectors may also visit the Design Hotels’ web pages of the featured Roadtrip hotels in order to advance with their collection and discover more snips!
Good luck with your participation in the sweepstakes and we hope to receive a postcard from the lucky winner who will stays at the hotel in Barcelona.
