Here is my presentation about virtual goods business models and pirate metrics (AARRR) from the Webinale conference

From Paris With Love is the second and latest collecting campaign Germany’s leading independent film distributor, Universum Film published on Facebook. Originally, Universum decided to take advantage of SnipClip’s social marketing tool to promote its movie Oceans (in Germany “Unsere Ozeane“). After a successful first campaign, we are pleased to announce that Universum decided to use SnipClip once again.

With the goal to gow and to engage the fan community of its movie on Facebook, Universum Film launched the SnipClip powered From Paris With Love fanbook. This fanbook contains a set of quotes and corresponding pictures from the movie and allows users to collect and to trade duplicate collectibles with their friends and family. Fans, who complete their collection participate in a sweepstake. The application is fully From Paris With Love branded and also connected to the movie’s official fanpage on Facebook. With just one click, users become a fan of the movie and are rewarded daily with bonus codes for free collectibles and additional in-game currency.

Nowadays, a fan page on Facebook is a must-have for every brand. Having a fan page alone, however, is not enough. A brand also has to activate and constantly engage its fans. It’s about turning passive fans into active brand advocates, who recommend the brand to their friends.

The website Kino.de attracts more than 4.6 million visits each month and it is the leading movie and cinema related website in Germany. The company behind Kino.de, Gruner + Jahr, is publisher of leading b-to-b and b-to-c print magazines with focus on films. With Kino.de, it also takes advantage of Facebook and so far, it has attracted more than 5000 fans, which makes it the largest German language movie  fan page on Facebook.

To further grow and engage its fan base, Kino.de now partners with SnipClip. The result of this partnership is a digital collector’s album featuring the movie highlights in March:

The collection consists of eight movie recommendations made by Kino.de. Each collectible shows the trailer of a recommended movie. Users gather “movie stars”, an in-game currency that they then exchange for collectibles. The goal of the users is to complete the collection. If they do so by March 25, users have the choice to enter a sweepstakes and the chance to win a Blu-ray DVD player and free movie tickets.

In order to have more trading partners for their duplicate collectibles, users want their friends to participate the game. Jointly, they will also be able to gather more movie stars. As a result, users are highly motivated to invite their friends to the game and thus, they spread the brand across their social network.

Growing the fan base is one goal. Activating and engaging existing fans is another one. Therefore, Kino.de also publishes bonuscodes that can be redeemed for collectibles on their fan page:

The availability of codes is limited and only the fans who click the link first get a copy of a specific collectible. As shown in the picture above, fans like those activities and they also comment on them. This results in increased exposure of the posts and the Kino.de. Further, it increases the value perception of being a fan: as a fan you receive bonuscodes automatically delivered to your Facebook news feed.

This leaves us with inviting you to become a fan of Kino.de, to play the collecting game and hopefully, to win one of the valuable prizes. Good luck!

A short while ago, I had the pleasure to meet with Marcus Schuler and Richard Gutjahr in San Francisco. Both were visiting the Bay Area to attend the Web2.0 Summit and to produce ”Goldrush 2.0“, a German documentary about the secret sauce of Silicon Valley, featuring some of its movers and shakers, including Tim O’Reilly, Robert Scoble, and others.

On this occasion, I had the chance to not only talk about my experiences living and working in the San Francisco Bay Area for several years, but I also gave them a quick update on SnipClip and the local venture capital community. Let me know what you think and whether you agree with my observations or not.

The full article [in German] can be found here.

Do you like crazy cartoons? Then Loko.tv is the perfect destination for you on the web! Loko.tv is a Web TV channel and available on YouTube and other web and mobile platforms. Loko.tv offers over two dozens different shows with each of them  being short, animated, cartoon style videos, featuring fun characters like Lizzy the Lezzy. Lizzy is a famous format on YouTube, Facebook, MySpace and Twitter and through SnipClip, now also available as a collectible on Facebook:

To promote its shows and to engage its fans on Facebook, Loko.tv produced a  fanbook, using SnipClip’s unique promotion and marketing tool. 

The fanbook consists of seven video collectibles, with each of them showing an diffenernt episode and introducing one of Loko’s characters:

• Crash Test Dummies Off Work
• Petey & Jaydee
• Dragonslayer Junior
• My Teddy Bear Is Trying to Kill Me
• MAD & BAD
• Lizzy The Lezzy
• Judas and Jesus

The videos are played in full screen mode, which allows collectors to fully enjoy the show. As a result, collectors share their joy with their friends by sending them collectibles and thus, they extend brand recommendations on Facebook.

If you are interested to promote your brand or media formats on Facebook, we invite you to start a dialogue. Contact us at marketing@snipclip.com.

Thanks to Senator Filmverleih (one of Top 5 of independent German theatrical distributors), you don’t have to choose, but you can have them all – provided that you complete SnipClip’s latest collection: the NINE-Fanbook. The Fanbook consists of eight collectibles showing short video clips of Daniel Day-Lewis, Marion Cotillard, Sophia Loren, Judi Dench, Penelope Cruz, Nicole Kidman, Stacy Ferguson (Fergie of Black Eyed Peas) and Kate Hudson.

The first page of the NINE-Fanbook introduces the cast of the film version of the popular broadway musical NINE. Six of the actors are Oscars awardees and the movie was nominated for five Golden Globes. Thus, it is also a hot candidate for the upcoming 2010 Oscars. The movie will be released in theaters across Germany on Febuary 25.

February 25 is also the day when the first NINE sweepstake deadline will be coming up. SnipClip users who have completed their NINE-collection on Facebook by that day have a chance to win exciting prizes. So hurry up and make sure to invite your friends to help you completing your collection more quickly.

On a final note, we want to point you to a TV report about the SnipClip and the NINE campaign on Facebook.  n-tv, a German news station will broadcast the report four times between Saturday, January 30 and Thursday, February 4. To watch it online, click here.

We are pleased to announce that the German news channel n-tv introduces their viewers to SnipClip. In a three minute report, n-tv highlights SnipClip’s latest NINE promotion campaign and also speaks to our partner, the German film distributor Senator Filmverleih. Besides showing some of our video collectibles, n-tv also provides a sneak peak of the Facebook version of our promotion and marketing tool. 

Consumer brands, music lables and film distributors use SnipClip’s white label solution to identify, activate and engage their target group in social networks. Additionally, users of the collecting game transform into brand advocates, who recommend our customer’s brand to their peers.

The n-tv report is broadcasted:
Tuesday, February 2, 11:50am CET
Thursday, February 4, 3:35pm CET

To watch the report online, please click here.