If companies would adopt test-driven development consequently, they would save time – but also money? No, not necessarily. Developers make bugs and so should also test for bugs. Test-driven development detects bugs early in the development process, but requires an significant time investment. Support staffer fill bug reports and so help locating the bug.
Support staffer get low incomes, because they needn’t a diploma or any other qualification. Developers, on the other side, are rare, highly qualified and so get an high income. Costs are determined by the wage rate multiplied with the time needed for a certain job. Bug detection can be done by developers as well as by support staffers. So it seems to be better to pay for support than for development. Sometimes support is even another source of income! Isn’t it great? No, of course, it is not, because those people forget the customer satisfaction, which weights in the long run more than the cost reduction.
Have a good time!
Good question – here are some answers:
We’ve all seen the signs. Ding dong the page view is dead… well, dying. First Compete announced that they would be using attention-based web metrics, or Attention Metrics for short. Then Facebook announced that they will move to a similar metric. Perhaps most importantly, Nielsen NetRatings announced last July that they would stop using page views for comparing popularity on the web, and move towards more attention based metrics. Also, Microsoft announced this week the release of a new ROI measurement tool called “engagement mapping”.
Read on at Page View Metric Dying – But What Will Replace It? – ReadWriteWeb
I don’t take this message too seriously:
Facebook’s long, slow, and, for some, sad decline into oblivion has begun.A recent report from The New York Times stated that the company is going to try to make it easier for members to get off the service. This is a clear indication that the social network’s days in the sun are numbered.
Read the full story at FOXNews.com – Ulanoff: Facebook’s Death Spiral Has Begun.
Facebook is still attractive – as a meta-network and a development platform for social web applications. However, competition will be harder in the future. The profiteers are the users! So have a good time (especially as a Facebook user)!
An interesting statistics about the downtimes of popular social networks in January and February can be found on the official blog of Pingdom. Pingdom monitors the uptimes of company websites and is a start-up from Sweden. The winner of this ranking is Yahoo! 360 (just five minutes downtime). It’s loser is Bebo with a downtime of 12 hours and 28 minutes – in less than two months!
Hope your network stays up! Have a good time!
I can not confirm that, because I obviously didn’t die, yet. However, Tim Renner, the author of the book “Death is not so bad.”, accompanied a whole industry sector on its dead march: the music industry. As former CEO of Universal Music Deutschland he know what he is talking about. He tells in this book the story about a industry which (in parts) is not acting for its customers but against them.
The book is a must-read! So read it and you’ll have a good time!
Yesterday, I participated for the first time in a Web Monday, located at the Media Design University.
Several start-ups pitched, among them our friends from MyAlikes and a website called WhatsYourPlace. One of its creators, Tobias Lampe, had interesting theories about virtual goods, which overlap to a great extend with our ideas:
- Virtual goods enable internet users to show what they have. Tobias called this phenomenon trophy effect. As an example he mentioned the gifts you can buy on Facebook.
- Main aspects for the success of virtual goods are: exclusivity and ownership.
- Another important characteristic of virtual goods is their economic rivalry. Wikipedia contains the following definition: “Rival goods are goods whose consumption by one consumer prevents simultaneous consumption by other consumers”.
- And last but not least: virtual goods can be a core element of new social online communities.
Hang in there!
The place where virtual worlds and social networks meet is called Unype (from Skype). This mashup is crazy! Try it yourself:
What a statement:
Half of all music sold in the US will be digital in 2011 and sales of digitally downloaded music will surpass physical CD sales in 2012, according to a Forrester Research report, “The End Of The Music Industry As We Know It.â€
But the most interesting insight is shown here:
(picture taken from Marketing Charts)
“People buy, what they like” is the message here!
And:
Social networks. DRM-free music enables every profile page on MySpace.com or Facebook to immediately become a music store where friends sell friends their favorite tracks.
Remember this post from yesterday?
Have a good time!
