February 2, 2008

Martin

Facebook – we’re coming!

filed under: business is an evolving success — Martin @ 4:44 pm

Sebastian is working hard to integrate our demo into Facebook. Why we’ve chosen Facebook? Because we think, the customer should not come to us, but we have to go where the customers are! You remember the four “P”: product, price, promotion and place. Some people think that the Internet is one gigantic distribution channel. It is not! The Internet is just one medium. The channels are the different community sites on the net, like Facebook or MySpace. Thanks to technologies like Open APIs and Widgets these channels can now be used by anyone and any company. And so we do.

In the meantime Andi is working on our “One. Two. Three.” illustration. Three icons to explain our USP to the customer? Puuh … (Btw: Thank you Mr. Jopen for your inspiration and critical feedback at Friday evening!)

Finally, I’ve set up this blog and work on our business plan. In two weeks there will be a presentation meeting with our business angels. The plan changes again and again. Like most of the human body is replaced multiple times a life by the regeneration of cells our document evolves.

Have a good time and enjoy the weekend!

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