No Name yet |
We don’t have a name, yet, because we spend more time on developing a fascinating product than on inventing brand names with a lot of o’s or a’s. And no, you won’t get stock options if you tell us a name and we pick it!
We are not Web 2.0 because we don’t let our customers generate the content and then let them pay for it by bombarding them with ads. Users want to use something because they have needs, i.e. to organize their photos online. The result may be user-generated content, or as we say it, user-created content, but it’s not their aim!
We are no social network because communities are not the end but the way to the customer. In the end, there must be an advantage for the customer and not for the marketing agency!
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