March 25, 2008

For our German readers: “Hauptsache haben” filed under: media is social again — Martin @ 11:59 am

My monthly column is online:

Menschen wollen besitzen. Besitz bedeutet Ansehen. Besitz bedeutet Sicherheit. Besitz bedeutet Verfügbarkeit. Es muss nicht der Porsche sein. Manch einem genügt bereits ein virtuelles Stück Land. Ein Beispiel: Second Life. Hier besitzt man virtuelles Land real. Ein anderes Beispiel: WhatsYourPlace.de. Hier besitzt man reales Land virtuell.

Read on: CREATE OR DIE! > Hauptsache haben

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