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“All the Internet’s a Game” |
The Internet as a whole is becoming more and more a social entertainment media:
To make surfing the Web a more social and lighthearted experience, Grace and the company’s other designers are grafting a massively multiplayer online game on top of ordinary Web browsing. Players rack up points as they visit sites, devise themed missions that lead other players through sets of websites, and leave notes for one another–all of it invisible to nonplayers. GameLayers calls its game PMOG, for “passively multiplayer online game,” because “we’re layering games on top of things that are already there,” says CEO and cofounder Justin Hall, known for his pioneering blog, Justin’s Links from the Underground, and for his work as a freelance journalist.
Read the full story: Technology Review: All the Internet’s a Game
