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“Virtual Goods and the Community values of Facebook” |
Great analysis of the Facebook virtual goods market:
Each virtual community has different values and for a virtual goods to have value, it must reflect those values. In World of Warcraft, players value things that help them kill more monsters. The item’s core value is functional (it helps achieve a task). However, the color of the item is equally important because it signifies status. For instance, in WoW, orange armor is “legendary”. In Habbo Hotel, furniture is valuable because decorating your room, it the primary means of differentiating yourself, as well as the core single-player activity.
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So what are the core values of the Facebook community? People in the know, will tell you that self-expression is a core value of the social network crowd. Great, but what values do they want to express?
Read on: Bret on Social Games: Virtual Goods and the Community values of Facebook
[...] ist es ähnlich: erst die Einbettung in eine soziale Umgebung macht ihren Wert aus (via paidcontentisback). Ein virtuelles Gut ist nichts wert ohne die Umwelt, die auf sie reagiert. Das gilt nicht nur [...]
pingback by Basic Thinking Blog | Gastbeitrag: Virtuelle Güter – Geld für Nichts? — July 22, 2008 @ 1:29 pm