May 16, 2008

“Web 2.0 and the end of advertising” filed under: ads kill the web — Martin @ 4:52 pm

Great posting:

The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. It had me spluttering in the latest BriefingsDirect Insights analyst podcast hosted by Dana Gardner — more on that in a moment. Let’s move on from 1.0 notions of the Web as just a publishing medium, with ads on the side. Doc Searls already pronounced what I consider to be advertising’s epitaph way back in March 2006: “Why build an economy around Attention, when Intention is where the money comes from?”

Read on: Web 2.0 and the end of advertising | Software as Services | ZDNet.com

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