May 28, 2008

Martin

“Web 2.0 fails to produce cash”

filed under: ads kill the web — Martin @ 2:56 pm

Sharp tongues say that “Web 2.0 means selling people their own content via advertising”. This does not work, of course:

The shortage of revenue among social networks, blogs and other “social media” sites that put user-generated content and communications at their core has persisted despite more than four years of experimentation aimed at turning such sites into money-makers. Together with the US economic downturn and a shortage of initial public offerings, the failure has damped the mood in internet start-up circles.

Read the full article: FT.com / Companies / Media & internet – Web 2.0 fails to produce cash

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