June 30, 2008

“25 reasons users STOP using your product: An analysis of customer lifecycle” filed under: it's the customer need — Martin @ 6:01 pm

Another great post by Andrew Chen, this time about how to loose customers:

I imagine that many in the readership are working on social products – for any product in this space, you often have a number of fuzzy stages that a user can move through during their lifecycle. This may include stages like:

* First experience
* Soloing and single user value
* Encountering some friends(?)
* Hitting critical mass for social
* Becoming a site elder

Read the full article: Futuristic Play by Andrew Chen: 25 reasons users STOP using your product: An analysis of customer lifecycle

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• February 6, 2009 -- Social Games: Willst Du mit mir spielen? (0)
• January 27, 2009 -- Social Gaming & Virtual Goods (2)
• September 26, 2008 -- Why investors should invest in startups like SnipClip (0)

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