June 17, 2008

“Movie Studios Expand Into Virtual Web Worlds” filed under: media is social again — Martin @ 8:51 pm

Thanks to a posting from Bret I discovered the following article:

In April, Viacom’s Paramount Digital Entertainment signed a partnership agreement with Makena Technologies, making thousands of movie clips from the Paramount movie library available on There.com, an online virtual world. Visitors who purchase the clips can use them to communicate with others by having their avatar “speak” lines from movies while the actual clip plays in a small window. Links allow users to purchase DVDs of the featured movies.

Read the full article: Movie Studios Expand Into Virtual Web Worlds

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