We want to know how user of social communities think and feel and so we started some interviews of people we know. Here are some impressions of the interviews.

The people were really different. We spoke to “ungeduldige Schnellklicker” (impatient clicker), celebrators and typical anti-user. Some use the social communities to stay in contact with their friends, others organize groups on the platforms, others spent not only an evening with a good glass of wine in the social communities but also socialise secretly during work and others see no sense at all in the social networks. A lot of people are socialised in more than one community and they like it to present themselves in the web. To get a quick contact to their friends is very important for them. A lot of them use instant messaging programs. However the world of the communities seems to be separated in at least two worlds. The people often divided between their friends and their co-workers. To show how pretty and popular they are, they post even half-naked party photos on their profile in the social networks of their friends. However to present themselves potential employers they use more reliable networks. The people want to individualize their profile and to keep control about it.

We really get to know a lot of different types of using the networks, but you can bring it to the fundamental points:

1. Keep it simple. If a social network wants to be successful the network has to offer simple services.

2. Mobile phone numbers and email-adresses changing more quickly than social network profiles. A lot of people are organized in social communities and they really care about at least one profile. Profiles are planned for eternity.

Goodbye and stay tuned