October 27, 2008

Martin

Read what TechCrunch UK says about SnipClip

filed under: business is an evolving success — Martin @ 6:06 pm

Mike Butcher from TechCrunch UK published a report about the Pitch Camp which took place last Monday in Berlin and of course he also mentions SnipClip (what makes us quite happy btw):

SnipClip is interesting. It takes content and turns it into a game which you can then monetise – quite a trend at the moment. Their war-cry is “Paid content is back”, for the reason being that content owners aren’t getting much money from their digital assets then again, some content owners maybe spend too much creating it. So if people won’t pay for content online, but they are getting more addicted to social gaming then that’s an opportunity for media providers to provide content in the form of a game. SnipClip turns content into “digital collectables” which users then collect as part of a game. Here’s their demo, in Silverlight, alas.

Read the full article: Startups show their wares at Web2Expo Europe

PS: Thanks again Reshma for coaching me!

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