January 29, 2009

Martin

Social Prototyping: How We Developed SnipClip

filed under: business is an evolving success — Martin @ 2:52 pm

The German web magazine CREATE OR DIE published an article by employees of the UnternehmerTUM (an innovation and entrepreneurship centre in Munich) about social prototyping. The aim of social prototyping is to develop as early as possible a design and/or functional prototype which is used as a common model for internal team discussions as well as for presentations in front of customers, investors etc. in order to get feedback. The article introduces SnipClip as a successful example of how social prototyping helps startups to develop its product and business.

Without further ado, here is the article: Social Prototyping.

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