From Paris With Love is the second and latest collecting campaign Germany’s leading independent film distributor, Universum Film published on Facebook. Originally, Universum decided to take advantage of SnipClip’s social marketing tool to promote its movie Oceans (in Germany “Unsere Ozeane“). After a successful first campaign, we are pleased to announce that Universum decided to use SnipClip once again.

With the goal to gow and to engage the fan community of its movie on Facebook, Universum Film launched the SnipClip powered From Paris With Love fanbook. This fanbook contains a set of quotes and corresponding pictures from the movie and allows users to collect and to trade duplicate collectibles with their friends and family. Fans, who complete their collection participate in a sweepstake. The application is fully From Paris With Love branded and also connected to the movie’s official fanpage on Facebook. With just one click, users become a fan of the movie and are rewarded daily with bonus codes for free collectibles and additional in-game currency.

Nowadays, a fan page on Facebook is a must-have for every brand. Having a fan page alone, however, is not enough. A brand also has to activate and constantly engage its fans. It’s about turning passive fans into active brand advocates, who recommend the brand to their friends.

The website Kino.de attracts more than 4.6 million visits each month and it is the leading movie and cinema related website in Germany. The company behind Kino.de, Gruner + Jahr, is publisher of leading b-to-b and b-to-c print magazines with focus on films. With Kino.de, it also takes advantage of Facebook and so far, it has attracted more than 5000 fans, which makes it the largest German language movie  fan page on Facebook.

To further grow and engage its fan base, Kino.de now partners with SnipClip. The result of this partnership is a digital collector’s album featuring the movie highlights in March:

The collection consists of eight movie recommendations made by Kino.de. Each collectible shows the trailer of a recommended movie. Users gather “movie stars”, an in-game currency that they then exchange for collectibles. The goal of the users is to complete the collection. If they do so by March 25, users have the choice to enter a sweepstakes and the chance to win a Blu-ray DVD player and free movie tickets.

In order to have more trading partners for their duplicate collectibles, users want their friends to participate the game. Jointly, they will also be able to gather more movie stars. As a result, users are highly motivated to invite their friends to the game and thus, they spread the brand across their social network.

Growing the fan base is one goal. Activating and engaging existing fans is another one. Therefore, Kino.de also publishes bonuscodes that can be redeemed for collectibles on their fan page:

The availability of codes is limited and only the fans who click the link first get a copy of a specific collectible. As shown in the picture above, fans like those activities and they also comment on them. This results in increased exposure of the posts and the Kino.de. Further, it increases the value perception of being a fan: as a fan you receive bonuscodes automatically delivered to your Facebook news feed.

This leaves us with inviting you to become a fan of Kino.de, to play the collecting game and hopefully, to win one of the valuable prizes. Good luck!

Do you like crazy cartoons? Then Loko.tv is the perfect destination for you on the web! Loko.tv is a Web TV channel and available on YouTube and other web and mobile platforms. Loko.tv offers over two dozens different shows with each of them  being short, animated, cartoon style videos, featuring fun characters like Lizzy the Lezzy. Lizzy is a famous format on YouTube, Facebook, MySpace and Twitter and through SnipClip, now also available as a collectible on Facebook:

To promote its shows and to engage its fans on Facebook, Loko.tv produced a  fanbook, using SnipClip’s unique promotion and marketing tool. 

The fanbook consists of seven video collectibles, with each of them showing an diffenernt episode and introducing one of Loko’s characters:

• Crash Test Dummies Off Work
• Petey & Jaydee
• Dragonslayer Junior
• My Teddy Bear Is Trying to Kill Me
• MAD & BAD
• Lizzy The Lezzy
• Judas and Jesus

The videos are played in full screen mode, which allows collectors to fully enjoy the show. As a result, collectors share their joy with their friends by sending them collectibles and thus, they extend brand recommendations on Facebook.

If you are interested to promote your brand or media formats on Facebook, we invite you to start a dialogue. Contact us at marketing@snipclip.com.