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Social Gaming Boosts Virtual Goods Sales in Social Networks

Martin — Tue, 24 Mar 2009 23:42:40 +0000

During the past months, our trainee Matthias analyzed the virtual goods market, especially in the area of social gaming, social networks and virtual worlds. Today, SnipClip announced at the GamesBeat conference, where Oliver will pitch for SnipClip at the Who’s Got Game competition, that it will publish the results. The press release highlights some interesting insights:

Average revenue per monthly active user per year:

non-gaming social apps: $0.37
social games: $3.65
virtual worlds: $8.04

Market potential for 2008:

non-gaming social apps: $215 millions
social games: $340 millions
virtual worlds: $244 millions

November 24, 2008 -- Forum on Virtual Economies (1)
March 6, 2008 -- “Virtual goods market size” (7)
January 27, 2009 -- Social Gaming & Virtual Goods (2)
December 9, 2008 -- Xtopia Video Online: Virtual Goods and Social Communities (0)
November 18, 2008 -- Xtopia 2008: SnipClip (1)

Forum on Virtual Economies

Matthias — Mon, 24 Nov 2008 06:54:15 +0000

On my search for more figures from virtual items sales in social networks or virtual worldsÂ I got in contact with Vili Lehdonvirta from virtual-economy.org. I am so happy, that he and his colleague Juho Hamari started an own forum-thread on virtual-economy.org, where everybody can share revenue data and other metrics of virtual asset sales market.

This is a really good start and I hope, this can be a central point of metrics of the virtual asset sales market.

Good bye and stay tuned.

March 25, 2009 -- Social Gaming Boosts Virtual Goods Sales in Social Networks (5)
March 6, 2008 -- “Virtual goods market size” (7)
June 1, 2010 -- Cash = Community * Context * Content * Currency (0)
January 27, 2009 -- Social Gaming & Virtual Goods (2)
January 20, 2009 -- Wealthy Virtually Overnight (0)

Virtual Goods Market Size in 2006

Martin — Tue, 11 Nov 2008 17:35:21 +0000

We already blogged about the size of the virtual goods market. There are no real numbers, but different estimations. Here’s another one from a scientific institute:

Many people of a certain age may consider such gifts a waste of their hard-earned and very real money. But not so a growing number of tweens and teens as well as 20- and even some 30-somethings, who spent around $2.1 billion in 2006 on virtual goods and services, according to researchers at Finland’s Helsinki Institute for Information Technology (HIIT).

Via For the Holidays: Good Things Come in Virtual Packages: Scientific American