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For our offices in Munich, Germany, and San Francisco, USA, we search for motivated people with entrepreneurial spirit and a background in business development / marketing. SnipClip offers you an internship in the context of an exciting and fast growing industry: the virtual goods business.
Here is the job description (in German – contact us for an English version):
SnipClip bringt den Sammelspaß ins Internet. SnipClip ist ein junges Unternehmen aus München mit einem begeisterten und leidenschaftlichen Team. Unser Ziel ist es, ein unterhaltsames Social Game für Facebook und MySpace zu entwickeln, das es unseren Partner aus der Sport- und Unterhaltungsbranche ermöglicht, ihre In-halte online zu bewerben und zu vermarkten. Für die Verwirklichung dieser Vision suchen wir eine/n Praktikanten/in mit unternehmerischem Geist. Deine Bewer-bung schicke bitte an jobs _at_ snipclip.com.
Wir bieten Dir:
- Startup-Atmosphäre – Du entscheidest mit und Deine Taten wirken!
- Die Option auf ein Auslandspraktikum in San Francisco, Kalifornien
- Die Perspektive auf eine Ãœbernahme in eine Langzeitanstellung
- Flexible Arbeitszeiten und eine steile Lernkurve
Deine Tätigkeiten sind:
- Markt- und Unternehmensinformationen recherchieren und analysieren
- Marketing-Unterlagen und Kundenangebote entwickeln
- Kundenkontakte generieren
- Verhandlungen mit Kunden und Partnern vorbereiten und begleiten
Du solltest mitbringen:
- Erfahrung im Umgang mit Kunden vorteilhaft und Service-Orientierung
- Flexibilität und unternehmerischer Geist
- Sehr gute Deutsch- und Englisch-kenntnisse in Word und Schrift
- Viele Freunde auf Facebook, MySpace und Co. ;-)Â
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Another book I’ve not read but listened to the last months was Bang!. The subtitle is: “Getting Your Message Heard in a Noisy World” and that is what the book is about. It’s mainly about successful marketing or to be more precise advertising campaigns. The two authors run a very successful marketing agency in the US and they created many big bangs – how they call advertising campaigns which explode. Their main concept (in my opinion) is: be paradox! Don’t make what everyone does or what everyone expects or what you would do in the first place. Think about it a second time, from a different perspective. Think about: what wouldn’t you do and why. And then do exactly this. The authors also describe in detail how they generated an environment where such ideas can pop up. My favourite story for example is this one:
The AFLAC insurance company, for example, was turned into a household name when a member of the KTG team realized that AFLAC sounded like the quack of a duck. The AFLAC duck raised the company’s profile from zero to instantly recognizable.
The quote is taken from Amazon btw.
To summarize: the book is at first entertaining, at second it will change maybe slightly the way you think about advertising, but it won’t guide you in creating big bangs! You know the reason why: don’t do what someone tells you to do – be different, be paradox, be unique!
And have a good time!
Martin
Social marketing means: let the people do your marketing. And marketing not only means advertising. Primarily, marketing means to know your market! And who does know your market better than your customers? So it seems to be obvious to let the customers do the marketing.
(click here and read more…)
We are searching for people like us, people who want to change the world, or at least, the world of digital content.
To be precise we search for
- a .NET / Silverlight programmer – qualifications: not necessarily a diploma in computer science, but experience in programming with .NET
- a Chief Financing Officer – qualifications: worked as an accountant for two or three years for international clients; experience in international tax and finance law; no diploma required.
- a Chief Marketing Officer – qualifications: worked for several years in the media and entertainment industry, preferred in the US.
Of course, you should be a team player and love to work much, but earn less, i.e. work for a startup and get rich in experience and – hope so – money. Sounds great? Then contact us.
02/16/2008: There are now job profiles.
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Sebastian is working hard to integrate our demo into Facebook. Why we’ve chosen Facebook? Because we think, the customer should not come to us, but we have to go where the customers are! You remember the four “P”: product, price, promotion and place. Some people think that the Internet is one gigantic distribution channel. It is not! The Internet is just one medium. The channels are the different community sites on the net, like Facebook or MySpace. Thanks to technologies like Open APIs and Widgets these channels can now be used by anyone and any company. And so we do.
In the meantime Andi is working on our “One. Two. Three.” illustration. Three icons to explain our USP to the customer? Puuh … (Btw: Thank you Mr. Jopen for your inspiration and critical feedback at Friday evening!)
Finally, I’ve set up this blog and work on our business plan. In two weeks there will be a presentation meeting with our business angels. The plan changes again and again. Like most of the human body is replaced multiple times a life by the regeneration of cells our document evolves.
Have a good time and enjoy the weekend!
It’s one of my favorite books I’ve read – no listened to – the last weeks:
The Anatomy of Buzz from Emanuel Rosen.
What you can learn:
1. Listen to the customer.
2. Talk to the customer.
3. Service the customer.
And you’ll get buzz for free.
Have a good time while reading it!
PS: If you like this, you might like this also: brand eins. The famous German business magazine. The current issue is about marketing today what equals non-advertising.
