• Virality (”k-factor) as the new metric
• Moving the “Referral” stage forward
• Importance of seed groups for viral growth

Read the full article: Analytics for Social Networking Apps « developeranalytics [dA] | blog

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The latest stats from Nielsen Online show a significant decline in month-over-month unique visitors to Facebook in the US. In April, traffic fell to 22.4M uniques, down from the 24.9M reported in March. Year-over-year traffic growth decelerated from 98% to a much more modest 56%. MySpace also saw a modest decline (from 60.3M to 58.7M), while LinkedIn continued its torrid growth from 7.8M uniques in March to 8.6M in April.

Read on: Bubble Alert: Facebook Traffic Declines 10% in April

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Within a few months, Myspace has quietly built an application platform with over twelve hundred applications. I previously posted a graph for Facebook app categories, in which I compared the categories using the number of active users. Unlike the older Facebook platform, Myspace only provides the number of installs:

Read on: Myspace/Facebook App Platforms & Total Installs – O’Reilly Radar

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Via Online Advertisers To Spend Through Turbulence

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Hope your network stays up! Have a good time!

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Half of all music sold in the US will be digital in 2011 and sales of digitally downloaded music will surpass physical CD sales in 2012, according to a Forrester Research report, “The End Of The Music Industry As We Know It.”

But the most interesting insight is shown here:

(picture taken from Marketing Charts)

“People buy, what they like” is the message here!

And:

Social networks. DRM-free music enables every profile page on MySpace.com or Facebook to immediately become a music store where friends sell friends their favorite tracks.

Remember this post from yesterday?

Have a good time!

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Have a good time!

Via digital:next

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What is also interesting: people don’t use social networks mainly as a dating platform, but as a social utility to cultivate existing friendships.

So have a good time with your networks!

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The decrease in user time and in click rates, however, is critical to the business model of most social networks, which is based mainly on advertising. The reasons for the decrease are:

• The laggards spend in average less time on social networks and so the overall average time decreases.
• The early adopter, which spend a lot of time with MySpace, Facebook & Co. are probably leaving as these networks become mainstream.
• The user are annoyed by the ads and so are moving to new sites, which don’t place ads on their pages, yet.
• The attention of the users stays the same, but the number of ads per user increases and so the average click decreases.

If the incomes from advertising decreases in the nearby future, companies will seek for alternatives, like Facebook, which sold in ten month 24 million virtual gifts (costs: 1 $ per gift). That’s why paid content is back.

Nevertheless, have a good time with your social network – online and offline.

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