SnipClip. Paid content is back. » virtual worlds http://www.paidcontentisback.com Social Networks + Virtual Goods = SnipClip Tue, 01 Jun 2010 14:51:55 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Social Gaming Boosts Virtual Goods Sales in Social Networks http://www.paidcontentisback.com/2009/03/social-gaming-boosts-virtual-goods-sales-in-social-networks/ http://www.paidcontentisback.com/2009/03/social-gaming-boosts-virtual-goods-sales-in-social-networks/#comments Tue, 24 Mar 2009 23:42:40 +0000 Martin http://www.paidcontentisback.com/?p=763 During the past months, our trainee Matthias analyzed the virtual goods market, especially in the area of social gaming, social networks and virtual worlds. Today, SnipClip announced at the GamesBeat conference, where Oliver will pitch for SnipClip at the Who’s Got Game competition, that it will publish the results. The press release highlights some interesting insights:

Average revenue per monthly active user per year:

  • non-gaming social apps: $0.37
  • social games: $3.65
  • virtual worlds: $8.04

Market potential for 2008:

  • non-gaming social apps: $215 millions
  • social games: $340 millions
  • virtual worlds: $244 millions

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]]> http://www.paidcontentisback.com/2009/03/social-gaming-boosts-virtual-goods-sales-in-social-networks/feed/ 5 Wealthy Virtually Overnight http://www.paidcontentisback.com/2009/01/wealthy-virtually-overnight/ http://www.paidcontentisback.com/2009/01/wealthy-virtually-overnight/#comments Tue, 20 Jan 2009 21:45:17 +0000 Matthias http://www.paidcontentisback.com/?p=657 If you want to know, how to get millions of virtual dollars, watch this. Very funny

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]]> http://www.paidcontentisback.com/2009/01/wealthy-virtually-overnight/feed/ 0 Forum on Virtual Economies http://www.paidcontentisback.com/2008/11/forum-on-virtual-economies/ http://www.paidcontentisback.com/2008/11/forum-on-virtual-economies/#comments Mon, 24 Nov 2008 06:54:15 +0000 Matthias http://www.paidcontentisback.com/?p=578 On my search for more figures from virtual items sales in social networks or virtual worlds I got in contact with Vili Lehdonvirta from virtual-economy.org. I am so happy, that he and his colleague Juho Hamari started an own forum-thread on virtual-economy.org, where everybody can share revenue data and other metrics of virtual asset sales market.

This is a really good start and I hope, this can be a central point of metrics of the virtual asset sales market.

Good bye and stay tuned.

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]]> http://www.paidcontentisback.com/2008/11/forum-on-virtual-economies/feed/ 1 How Virtual Worlds change the Web Business http://www.paidcontentisback.com/2008/07/how-virtual-worlds-change-the-web-business/ http://www.paidcontentisback.com/2008/07/how-virtual-worlds-change-the-web-business/#comments Wed, 09 Jul 2008 11:17:06 +0000 Martin http://www.paidcontentisback.com/?p=266 My presentation at the Webinale conference about how virtual worlds change the web business is now online (only in German language, sorry guys):

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]]> http://www.paidcontentisback.com/2008/07/how-virtual-worlds-change-the-web-business/feed/ 0 “Apple’s Patent for a Shopping Virtual World” http://www.paidcontentisback.com/2008/04/apples-patent-for-a-shopping-virtual-world/ http://www.paidcontentisback.com/2008/04/apples-patent-for-a-shopping-virtual-world/#comments Sat, 19 Apr 2008 09:40:21 +0000 Martin http://www.paidcontentisback.com/?p=170 Shopping becomes social – again (shopping always was a social activity, but not on the Internet):

Yesterday the US Patent & Trademark Office published Apple’s patent application for “Enhancing Online Shopping Atmosphere.” The main improvement Apple sees, at least here, for online shopping is to make it a more social experience: “One drawback of online shopping is that the experience can feel sterile and isolating,” explains the application. “Customers in such an environment may be less likely to have positive feelings about the online shopping experience, may be less inclined to engage in the online equivalent of window shopping (e.g., will not linger in front of a display), and may ultimately spend less money than their counterparts who shop in physical stores.”

Read on: Virtual Worlds News: Apple’s Patent for a Shopping Virtual World

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]]> http://www.paidcontentisback.com/2008/04/apples-patent-for-a-shopping-virtual-world/feed/ 0 “Virtual goods market size” http://www.paidcontentisback.com/2008/03/virtual-goods-market-size/ http://www.paidcontentisback.com/2008/03/virtual-goods-market-size/#comments Thu, 06 Mar 2008 15:51:11 +0000 Martin http://www.paidcontentisback.com/?p=95 An interesting way to calculate the market size of virtual goods describes James McGough in his (quite interesting) blog. Here is the formula:

Virtual goods market = Potential users x Yearly user spend x Penetration

Read the full article at Virtual goods market size « Executive Summary

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]]> http://www.paidcontentisback.com/2008/03/virtual-goods-market-size/feed/ 7 Where virtual worlds and social networks meet. http://www.paidcontentisback.com/2008/02/where-virtual-worlds-and-social-networks-meet/ http://www.paidcontentisback.com/2008/02/where-virtual-worlds-and-social-networks-meet/#comments Tue, 26 Feb 2008 09:00:34 +0000 Martin http://www.paidcontentisback.com/?p=54 The place where virtual worlds and social networks meet is called Unype (from Skype). This mashup is crazy! Try it yourself:

Unype

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]]> http://www.paidcontentisback.com/2008/02/where-virtual-worlds-and-social-networks-meet/feed/ 1 The second coming of Second Life http://www.paidcontentisback.com/2008/02/the-second-coming-of-second-life/ http://www.paidcontentisback.com/2008/02/the-second-coming-of-second-life/#comments Sat, 23 Feb 2008 09:00:27 +0000 Martin http://www.paidcontentisback.com/?p=46 Yes, the hype over Second Life is over. However, there are a few things we (as web-developers and entrepreneurs) can learn from Second Life and other virtual worlds. Second Life showed us, why people pay for content, why they spend not only money online, but also an huge amount of spare time and what customers really seek for on the Internet.

If you are interested, attend the webinale 08 and join my presentation (in German because most attendees are German):

Was wir von Second Life & Co. lernen können

Interested in what paid content and the social web have in common? Then contact me: szugat@paidcontentisback.com. I love to talk about these topics on your public or internal conference, workshops etc.

Have a good time!

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